Reliance Jewels has recently launched the “Vivaham Collection”, a celebration of the exquisite brides from every region of India

Reliance Jewels has recently launched the "Vivaham Collection"

Reliance Jewels, announced the launch of its “Vivaham Collection” – an exquisite range of wedding jewellery designed to make every bride feel like a queen.

Reliance Jewels has launched the Vivaham Collection, which showcases over 15 distinct bridal looks from various regions of India. Each look incorporates the cultural heritage of its respective region, such as the opulent Bengali bride or the resplendent Odisha bride. The collection features a wide range of jewellery designs, including chokers, bangles, rings, and more, to complement every bride’s ensemble. With this collection, Reliance Jewels offers a one-stop-shop for all bridal jewellery needs. The Vivaham Collection celebrates the rich culture and traditions of weddings across India, creating a mesmerizing symphony of diverse styles.

“Our Vivaham Collection is a testament to the magnificence and diversity of Indian weddings,” Mr. Sunil Nayak, CEO of Reliance Jewels, said. “We believe that every bride deserves to feel like a queen on her wedding day, regardless of her caste, age, socio-economic segment, or location. Our collection reflects the regal aspirations of Indian brides, which are evident in their choice of jewellery, attire, and overall aura. We wanted to capture the essence of each region, allowing brides to embrace their cultural identity while radiating elegance and grace. While every piece in this collection is meticulously crafted, with attention to detail and superior craftsmanship, we are offering the brides a complete bridal look so that they shine like a queen on their D day.”

Reliance Jewels is now offering exclusive discounts and offers for a limited time. Customers can enjoy up to 20% off on gold jewellery making charges and diamond jewellery value*. In addition, customers can exchange their old gold jewellery for its full value, making wedding shopping hassle-free and rewarding for brides-to-be.

Reliance Jewels plans to launch the “Vivaham Collection” in India by the end of May 2023. This coincides with the peak wedding season, which is the perfect time for the collection’s release. The aim of this collection is to establish Reliance Jewels as a leading player in the wedding jewellery market. The company hopes to become the top choice for discerning bridal jewellery buyers. The collection will be available at Reliance Jewels stores across India.

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